9 Reasons why Employers should support Gigs

We’ve talked about the Gig Economy before in our comprehensive guide and since we published this the feedback we've had is that this term isn't well understood in New Zealand, but "part-time" is.   So if you think part-time whenever Gig is mentioned in this blog, everything will make sense!


Anyway, in our last blog, we discussed all the various advantages and disadvantages being a Gig worker can offer job seekers, how can they become one and many of the situations they’ll encounter along the way. Now, we’ll take a look at the gig economy for employers and how these types of workers can often offer the best option. For many organisations, gig workers are often not considered to be as committed as full-time workers and therefore not essential to an overall company direction.  However, a second look at the value they can provide will give you crucial insight as to why you should think about hiring these types of workers. 


Here are 9 reasons why you should hire and keep gig workers

Why gig workers?

Gig workers are often older and highly skilled. People who look for gigs or part-time jobs may be more skilled than their regular working counterparts. There are plenty of reasons why a candidate would choose to look for a role that isn’t full time. They may have other commitments whether it's another job or otherwise or they just don't want to work as much.

Quite often gig workers are older workers and have a heap of experience that they want to use, to stay involved, active and engaged, and the bank ticking over.  These people are hugely valuable to organisations and there are an increasing number of them as our population ages.

Gig workers are more flexible

Gig workers also provide flexibility to fit in with any business.  This is especially useful for smaller organisations who may not be able to employ a full-time person. For example, you can hire a gig worker to take care of a specific project that can't be managed by your full-time employees, or bring in a consultant who has the depth experience to provide advice.

Gig workers are more motivated

Many people will take on a gig approach to work because they want to achieve a balance between a lifestyle and work.  For many gig workers, they will balance a number of roles that will provide variety and interest.  For others, they will want to fit work around their lifestyle. Effective gig workers are better time managers and are able to accurately gauge how much they can commit to a job or task. This helps them become more motivated, since they aren’t driven just by money, but an actual willingness to get the work done. This is a benefit to both the employee and the organisation, as both benefit from a focused approach to specific tasks or projects.

It allows you to retain talent for longer

There is a growing skills shortage across New Zealand and much of this is due to the number of people reaching their mid-sixties and wanting to retire or semi-retire. If a company has the option of transitioning full-time employees to being part-time or gig workers, then they are more likely to retain talent for longer.  This also provides a more gradual transition of knowledge from older to younger workers. Once again this benefits both a business and an employee by retaining talent and experience, but also giving the person some flexibility as well as an opportunity to stay engaged, active and earning.

Can lower your costs

Hiring a gig worker can be a better option than a full-time employee because they will manage their own tax, ACC and KiwiSaver.  As long as each gig worker has specific tasks and goals to achieve, and the delivery of these is managed, then there is a real opportunity to reduce operational expenses.

Makes operations more versatile

Finally, allowing gig workers into your organisation can give your operations an enormous amount of flexibility.  An organisation can take on different people for different tasks as and when required, and not as full-time employees. The key to understanding this particular aspect is that this versatility can be instrumental if tapped in to at the right time. Think of gig workers as outsourced support that you can bring in any time - and if you manage to develop a more permanent relationship, for instance with a higher skill older professional, it could provide benefit long term. 

 Allows for dynamic career opportunities

In today’s fast-changing businesses, the pressure to remain ahead of the latest developments is often considered to be the responsibility of employers. However, employees are just as aware of these developments - this, in turn, creates an environment where the idea of staying a long time with a single company is less desirable than exploring one’s options with different areas of employment.

For older workers, this is a space where they can thrive - with their years of experience now supported by the ability to pick and choose where they work, there has never been a more critical time for employers to understand this change and benefit from it.

Improve your standing in the hiring industry

If you are open to employing gig workers you are likely to receive more applications, potentially boosting your field of talent from which you can hire.  Word travels fast and if you are looking for experience and skill, older workers are more likely to work for a company that allows gigs.  

Helps fill in gaps in both experience and manpower

It’s no secret that companies today lack the workers they need to fulfil specific roles, but what’s becoming more apparent is that they also need workers with experience.  With a growing gap, the gig economy provides another opportunity source talent to fill this. To move ahead, a change of perspective may be needed.  While for some companies the gig economy could be seen as a potentially unstable environment due to its shifting nature, for others it can also be seen as offering a large pool of talent that can be easily integrated. 

Gig workers, especially those in the older age bracket, are undoubtedly one of the most untapped resources available to organisations.  With their talent, ability to adapt to all situations and their unique sense of drive, employers should look to gig workers, not as potential employees, but partners in furthering their own business goals.


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