Job Description
As a key member of the Digital Marketing Team you'll work alongside a wide range of AA's business units to plan, develop, implement and continuously improve digital marketing communications.
Reporting to the Digital Marketing Manager, this role would be great for someone with a few years' experience in digital marketing who is looking for their next challenge.
Day-to-day responsibilities will include:
- Executing end to end digital marketing campaigns including; email, search, display, video and social campaigns
- Managing, optimising and reporting on search, display and video activity using the Google Product Suite
- Reviewing and critiquing campaign briefs and working with business units to create the best digital marketing campaigns and solutions that meet objectives
- Building and deploying campaigns using our marketing automation platform
- Selecting and targeting relevant customers for digital campaigns using SAS Enterprise Guide
- Developing strong relationships with key stakeholders to better understand the customer journey and ensure effective campaign performance
- Developing your understanding of data analysis and customer targeting
You will have:
- 2+ years' experience in a digital marketing role
- Experience using the Google Product Suite including Google Marketing platform, SA360 and DV360
- Experience reviewing, executing and managing digital marketing campaigns
- Experience with SAS Enterprise Guide
- Strong attention to detail
- Strong communication skills
- Exceptional time management
- A tertiary qualification in marketing, information systems, statistics or similar
This is an exciting role where you will be working with a great team with diverse skill sets, and doing work for a varied range of industries and products.
The role is great for a candidate wanting to take the next step in their Digital Marketing career.
